Client Stories

Client context

An international leader in blood transfusion and apheresis technology was preparing to support Romanian healthcare professionals across its entire portfolio of medical devices. Romanian was a new target language, requiring a complete linguistic and terminological setup from the ground up to ensure consistency across multiple products.

The challenge

This was not a one-off translation project for a single device. The client needed Romanian-language support for its full lineup of blood apheresis systems and related components, covering a wide range of technical, clinical, and user-facing content.

The scope included:

• Advanced medical and technical terminology used across multiple devices
• Safety-critical user documentation
• Software user interface strings
• Training materials for healthcare professionals

Because Romanian had not been previously supported, all materials had to be translated and localized from scratch, with a strong emphasis on consistency across products and content types. The client also required a scalable linguistic framework that could support future updates and additional devices.

My role

I worked as a lead English-to-Romanian translator, supporting both the initial language setup and the ongoing localization of the client's device portfolio.

My responsibilities included:

• Establishing a Romanian terminology base covering complex medical and technical concepts used across the product lineup
• Drafting a Romanian-language style guide aligned with the client's international standards
• Translating and localizing device user manuals, instructions for use, device software UI, and training materials
• Communicating with international and local teams to ensure a consistent and appropriate transfer approach
• Supporting projects involving in-country review and language quality assessment

Approach

The work went beyond linguistic accuracy. Particular attention was paid to:

• Terminological consistency across devices, documentation, and software interfaces
• Clear, unambiguous Romanian for safety-critical instructions
• Alignment between global source content and local Romanian expectations in a clinical context

Decisions were made with long-term usability in mind, ensuring that Romanian could function as a fully supported language across the client's product range rather than as isolated project deliverables.

Outcome

The result was a set of high-quality, target-oriented Romanian-language materials supporting the client's entire blood apheresis device lineup.

The Romanian localization framework created during this collaboration supports the client's rigorous approach to internationalisation and quality, enabling consistent updates and reviews across multiple products.

Typical use case

This type of project is representative of medical technology companies localizing multiple regulated devices for the Romanian market and needing a reliable, scalable linguistic setup from the outset.

Client context

One of the world's leading international technology companies was expanding Romanian-language support across its devices and digital products. Given the scale of deployment, linguistic accuracy and automation reliability were critical, as the resulting language resources would be used by millions of end users.

The challenge

Romanian is a highly inflected language with complex morphological rules affecting nouns, adjectives, pronouns, numerals, and verbs. For large-scale language automation, surface-level translation is insufficient: all possible inflected forms must be generated correctly and consistently.

The client required a comprehensive Romanian lexicon of inflected word forms, supported by a clear and complete description of Romanian morphology that could be implemented programmatically by internal teams.

This meant translating linguistic knowledge into a form usable by linguistic engineers, ensuring that grammatical rules could be reliably automated rather than handled manually.

My role

I worked as part of a two-person linguist team, collaborating closely with an internal linguistic engineer.

My responsibilities included:

• Providing a complete and structured description of Romanian morphological rules, covering all relevant parts of speech
• Mapping inflectional patterns in a way that could be directly used for automated form generation
• Acting as a linguistic consultant, clarifying edge cases and exceptions in Romanian morphology
• Curating and validating 25,000 Romanian lemmas to test and refine the automation process

The work required constant alignment between linguistic theory and technical implementation, ensuring that linguistic accuracy was preserved at scale.

Approach

The focus was on building a rule-based, scalable linguistic framework rather than isolated word lists.

Key priorities included:

• Exhaustive coverage of Romanian inflectional systems
• Clear rule hierarchies to support automation
• Validation of generated forms against curated lemma data
• Ongoing collaboration with engineering stakeholders to resolve ambiguities and edge cases

This approach ensured that Romanian linguistic complexity was handled systematically rather than through manual correction.

Outcome

The project successfully exceeded the client's 90%+ quality KPI, confirming that the automated inflection system met the required reliability standards.

As a result, Romanian-language functionality could be deployed confidently across the client's products, enabling millions of device users to use Romanian-language applications with consistent and accurate linguistic behaviour.

Typical use case

This type of work is representative of large technology companies integrating linguistically complex languages into automated systems and requiring expert linguistic consultancy to bridge the gap between language structure and technical implementation.

Client context

A US-based international consumer audio technology company offering both software and hardware solutions was preparing Romanian-language marketing content for its products. The materials were intended for multiple online channels and retail environments, where brand consistency and tone are critical.

The challenge

The source copy was highly brand-driven and required creative localization rather than literal translation. The client's communication principles were clear and demanding:

• Simple, concise language
• No hyperbole
• No excessive metaphors
• Strong brand voice consistency across channels

At the same time, the Romanian versions needed to feel natural and persuasive for local audiences, which required careful cultural adaptation and creative problem-solving. The project was guided by a complex creative brief, leaving little room for generic solutions.

My role

I worked from English into Romanian as a creative translator, collaborating closely with both the language service provider and the end client's teams.

My responsibilities included:

• Proposing multiple Romanian creative versions for key pieces of copy
• Providing clear argumentation for linguistic and stylistic choices, aligned with the brand's communication principles
• Explaining cultural and linguistic trade-offs specific to Romanian
• Liaising with stakeholders to discuss feedback and to offer counter-proposals when suggested adjustments risked weakening the brand voice

This role required balancing creative freedom with strict brand constraints and maintaining clarity throughout the review process.

Approach

Rather than reproducing the surface structure of the English copy, the focus was on:

• Preserving intent and tone over literal phrasing
• Adapting rhythm, word choice, and register to Romanian consumer expectations
• Ensuring consistency across online ads and retailer-facing product descriptions

Each proposal was supported by reasoning, allowing non-Romanian-speaking stakeholders to evaluate options confidently.

Outcome

The final Romanian copy met the brand's expectations for clarity, simplicity, and tone while remaining culturally appropriate for the Romanian market.

The collaboration resulted in:

• Positive client feedback
• Reduced revision cycles, thanks to upfront explanation and option-based delivery
• Creative, brand-aligned Romanian content suitable for multiple online media

Typical use case

This type of project is representative of international consumer technology brands requiring creative yet controlled localization for the Romanian market, where brand voice must be preserved without relying on direct linguistic equivalence.

Client context

A Romanian parenting education business was expanding internationally and working with a growing network of freelance translators. To support this expansion, the company needed a clearer, more efficient way to onboard linguists and align them with internal localization processes.

The challenge

As the international team grew, onboarding information for translators was spread across multiple files, platforms, and informal communication channels. This included:

• Product and service descriptions
• Translation and localization briefs
• Collaboration guidelines and workflows
• Practical onboarding information needed at project start

This fragmentation made it harder for newly recruited translators to understand expectations quickly and work efficiently from the outset. The localization department needed a centralised, translator-focused solution that reflected real working conditions rather than internal assumptions.

My role

I worked as a localization consultant, supporting the company's localization department in redesigning how onboarding and training information was delivered to freelance translators.

My responsibilities included:

• Analysing the existing onboarding materials from a translator's perspective
• Identifying gaps, redundancies, and friction points in the onboarding process
• Designing a single, user-friendly medium to centralise all essential documentation

The proposed solution was an internal website that brought together everything a newly recruited translator needed in one place, with clear navigation and direct access to relevant resources.

Approach

The focus was on practicality and usability rather than internal hierarchy.

Key principles included:

• Centralising all onboarding and training content in one accessible location
• Structuring information according to a translator's real workflow
• Reducing cognitive load at project start by eliminating unnecessary searches and repeated explanations

The result was a streamlined onboarding experience that could scale alongside the company's international growth.

Outcome

The internal onboarding website was very well received by the translators' community, particularly because it addressed a common pain point in localization projects: critical information being scattered across multiple platforms and files.

The solution improved clarity, reduced friction at onboarding, and demonstrated a translator-centric approach that supported long-term collaboration.

Typical use case

This type of consultancy is representative of growing international businesses that rely on freelance translators and need scalable, human-centred localization infrastructure rather than ad hoc documentation.