When you first approach a new market, it is essential to set the right tone with your audience and build your communication strategy based on sound principles. Besides, it’s much easier to follow a set of thumb rules from the very start than to correct errors retrospectively. As an intercultural expert, very well anchored both in source and target cultures, I can act as an effective relay between your company and your Romanian customers and assist you with translation strategy and technology, terminology management and company documents.