Brand of the Week: The Infinite Monkey Theorem
I stumbled upon this very interesting brand one day and I thought I’d share with you. Surprisingly enough, The Infinite Monkey Theorem is a wine brand based in Denver, Colorado.
Why I like the brand: because it has the guts to challenge the entire traditional concept of wine-making. The company don’t have their own a vineyard, they don’t care for the rather snobbish culture of wine and they have a cool name. And who knows, maybe their wine is damn good :).
This is how they describe themselves:
”The Infinite Monkey Theorem represents a counter culture in winemaking. No vineyard. No pretense.
Opened in 2008 in Denver, Colorado, The Infinite Monkey Theorem is an urban winery operated by one mad scientist working out of a back alley in the RiNo Art District of Denver. We buy the best grapes and we make ridiculously good wine. When we started the winery, we decided to focus on the variables that really mattered: using the best grapes, harvesting them at their peak, nurturing each batch of juice as it became our wine, and getting to know the people who drink it. We also decided to get rid of the variables that don’t matter: the vineyard location, the rolling hills, and the tasting room covered in granite and marble.”